Capabilities
Research, intelligence and advisory — built around your decision.
Ten connected capabilities. Most engagements combine several: a market entry study, for example, draws on market research, B2B interviews, competitive intelligence and strategy advisory.
Last reviewed by the Hoog research team
Market Research
Size markets, map demand and understand the forces shaping your category.
- — Secondary research
- — Expert interviews
- — B2B and consumer surveys
- — Top-down and bottom-up sizing
Market Intelligence
Ongoing monitoring of markets, trends and signals that matter to your strategy.
- — Source mapping
- — AI-assisted monitoring
- — Regulatory tracking
- — Expert calls
Customer & Consumer Insights
Understand needs, behaviours, perceptions and the journey to purchase.
- — In-depth interviews (IDIs)
- — Focus group discussions (FGDs)
- — Ethnography
- — Online & CATI surveys
Competitive Intelligence
Know how competitors compete, where they are heading and how to respond.
- — Competitor profiling
- — Feature & pricing benchmarking
- — Win/loss interviews
- — Channel checks
B2B Research
Reach decision-makers, specialists and channel partners that are hard to access.
- — Expert interviews
- — B2B IDIs
- — Dealer & distributor interviews
- — B2B online surveys
Market Entry & GTM
Decide where to play, how to enter and how to win in new markets.
- — Market attractiveness scoring
- — Regulatory review
- — Competitive landscape
- — Customer & channel interviews
Pricing Research
Willingness to pay, packaging and price positioning grounded in buyer evidence.
- — Value-driver IDIs
- — Van Westendorp price sensitivity meter
- — Gabor-Granger
- — Choice-based conjoint
Strategy Advisory
Translate evidence into strategic options, choices and action plans.
- — Strategic diagnostics
- — Scenario planning
- — Option evaluation
- — Portfolio analysis
Commercial Due Diligence
Independent, fast evidence on markets, customers and competitive position for deals.
- — Expert calls
- — Customer referencing
- — Market modelling
- — Competitive benchmarking
AI-enabled Research
Faster discovery and synthesis, with human researchers validating every insight.
- — AI-assisted discovery
- — Data extraction
- — Competitive monitoring
- — Transcript analysis
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