01
Client context
The supplier had long OEM relationships but was losing new platform nominations to competitors.
02
Business challenge
Feedback from OEMs came informally through sales and was hard to act on.
03
Research objective & questions
Measure OEM perceptions against competitors and identify the levers to win new programmes.
- How do OEM purchasing, engineering and quality teams rate the supplier?
- Which factors decide new programme nominations?
- How do competitors perform on those factors?
- What capabilities do OEMs need for electric and connected platforms?
04
Methodology & approach
- OEM stakeholder interviews
- Purchasing, R&D and quality leaders.
- Supplier scorecard benchmarking
- Performance versus named competitors.
- Expert interviews
- Former OEM executives.
- Technology roadmap review
- Platform transitions and requirements.
05
Sample & geography
- ~25 OEM stakeholder interviews
- ~6 expert interviews
- Geography — India, Europe and the US
06
Key findings
- Quality and delivery performance were strong; engineering co-development was the gap.
- Competitors engaged OEM R&D earlier in the platform cycle.
- OEMs wanted suppliers with electric-platform capability and local testing.
- Cost competitiveness was necessary but not decisive.
07
Business implications
- Build a dedicated co-development and early-engagement team.
- Invest in electric-platform engineering and testing capability.
- Present a structured technology roadmap to key OEMs.
08
Outcome
The supplier received an OEM perception scorecard, competitor comparison and programme-win action plan.
Example engagement — Shows how Hoog approaches this type of question. Not a specific client project. Findings are directional.