01
Client context
The fund was preparing to sell a portfolio company and wanted a credible market narrative for buyers.
02
Business challenge
Buyers would scrutinise growth assumptions and customer relationships.
03
Research objective & questions
Develop an independent view of the market, customers and growth outlook.
- How large and fast-growing is the market?
- How do customers perceive the company?
- What are the main growth drivers?
- What risks will buyers focus on?
04
Methodology & approach
- Market sizing
- Independent model and growth drivers.
- Customer interviews
- Satisfaction and future spend.
- Competitor review
- Positioning and performance.
- Risk review
- Likely buyer questions.
05
Sample & geography
- ~25 customer interviews
- ~6 expert interviews
- Geography — India and the Middle East
06
Key findings
- Customers planned to increase spend with the company.
- Market growth was supported by regulatory drivers.
- Competitors were weaker in after-sales service.
- Buyers would focus on dependence on a few key accounts.
07
Business implications
- Lead the narrative with customer loyalty and spend intentions.
- Address account concentration proactively.
- Highlight service differentiation.
08
Outcome
The fund received a vendor-side market and customer report to support the sale process.
Example engagement — Shows how Hoog approaches this type of question. Not a specific client project. Findings are directional.