The people you will work with.

Kumar has spent more than 18 years in strategy roles, working with teams in both the United States and India. His career spans a global professional services firm, enterprise IT services companies and fast-growing SaaS businesses — so he has seen strategy from the advisor's side of the table and from inside companies that have to execute it.

That mix shapes how Hoog works. Kumar's time at EY grounded him in structured, evidence-based problem solving; at L&T Infotech and KaarTech he worked within enterprise technology services, where buying decisions are long, multi-stakeholder and relationship-driven; and at Hubilo and HackerEarth he worked in product-led SaaS companies where product-market fit, pricing and go-to-market choices are made quickly and revisited often.

At Hoog, Kumar leads research design and strategic advisory — framing the business question with clients, choosing the right mix of primary and secondary research, and turning the evidence into clear recommendations on growth, market entry, positioning and go-to-market.

Sushma brings 10 years of business development experience and is often the first person a client speaks to at Hoog. She is at her best in conversation — listening carefully to understand the business situation behind an enquiry, the decision the client needs to make, and what a useful answer would look like for them.

She works with clients from the first call through scoping and delivery: clarifying objectives, making sure proposals address the real question, and keeping communication clear and responsive so that clients always know where their project stands.